Teamwork makes the dream work.
A long time friend that you lost touch with for the last 10 years gives you a call and asks to meet up. After meeting up and breaking the ice, he/she then introduces a new revolutionary product and how you stand to get rich by selling it. Throw in jargons like passive income and downlines, you suddenly realise you’re beginning to be sucked into the dream they are selling. Sounds familiar? But is MLM/Network Marketing a really bad? Is this practice legit or is a scam? In this article, we will discuss and answer these questions.
MLM itself is a legitimate business strategy. However the subject of ethics can be rather vulnerable. The pyramid scheme, unlike MLM, is clearly a scam. In a pyramid structure, a member pays a fee to join. A portion of the money will then be remitted back to them when they bring a new member into the scheme. No products are involved in this scheme, simply get more people to dump in money for your chance to make more money. There are clear differences between the pyramid scheme and the MLM scheme. Because generating income in a pyramid scheme comes at the expense of another person, a win-win situation will never be possible. In MLM however, the sales of products can generate true revenue thus creating a sustainable ecosystem for both themselves and their downlines.
Investigate companies. Choosing the right company is key to your success. Quick and easy internet searches can usually answer many of the questions you may have. Do some research to determine which company is best for you personally. Some questions you should ask yourself when researching companies are:[1][2] How old is the company? Is it well-established or is it just starting out? How are the company's sales? Are they rising or falling? What is the general reputation of the company? Reviews and blogs can usually give you a good idea if the company is reputable or suspicious.
Read MoreLook up CEO's and other company leaders. Keep the same things in mind as when you investigated companies. Is the company leadership reputable and law-abiding? If company leaders have been accused of carrying out scams or have had legal trouble, you may want to avoid this company.
Read MoreSince you'll be responsible for pitching and selling this product, make sure it is reputable. Some MLM companies market questionable or dangerous products, and you could face legal action if you take part. You should keep the following in mind when considering a product:[3] Is this product safe? Are the product's claims backed up by legitimate research? Would I use this product? Is this product priced fairly?
Read MoreWhen you've found a company you're interested in, you'll likely meet with a recruiter or another representative. Be skeptical during the recruitment process. Remember that your sponsor makes more money if you sign on, so he may not be as open with you as he could be. Don't get distracted by promises of how much money you'll make and really think about what you're about to do.[4] Ask direct and specific questions. If you find the answer too vague, ask for clarification. Ask exactly what the company will expect of you- how much are you expected to sell? How many people are you expected to recruit? Are you required to take part in training programs?
According to the Federal Trade Commission, some businesses posing as MLM companies are actually illegal pyramid schemes. Pyramid schemes scam recruits into buying into a company and almost always result in a loss to the recruit. Some things to look out for are:[5] If a company makes more money selling products to distributors than to the public. If a company makes more money recruiting members than by selling products. If anything seems wrong to you, don't sign a contract.
When you have a few potential companies in mind, write out your plan for building and expanding your business. Even before you've officially aligned with a company, it helps to have this plan figured out early. Thant way you can hit the ground running when you do eventually start at a company. Keep these things in mind when designing a business plan: What product or service are you intending to sell? Who is your intended market? How much time will you dedicate to this? Will it be a part-time commitment or are you planning on working seven days a week? What is your goal? Do you want to get rich or just make some extra money? Think long-term. Where will you be in five years? Ten years? What is your marketing strategy? Will you make cold calls? Use the internet? Go door to door? You can update or change the plan as needed, but it helps to have a guide when you're just starting out.
To turn leads into paying customers, you'll have to follow up with them and pitch your product. Set up your web page with an auto responder designed to contact people who visit your page. Manage all your contacts in an organized file with all their information easily accessible. Have a sales pitch ready at all times when you contact a lead. Try more than once to turn a lead into a customer. Just because someone wasn't interested once doesn't mean they will never be interested. Be careful not to overdo it, though- you could easily get a reputation as a spammer, which can hurt your business.
Many people are scared away from network marketing, also known as multi-level marketing (MLM), because of all the myths and misunderstanding about this type of business. Part of negativity comes from reported low MLM success rates. However, a multi-level marketing business isn't destined to fail any more than any other business. Regardless of the home business you start, success comes from doing the work to build it. For some reason, many people don't view their MLM business as a business, like they would if they opened a franchise or started a business from scratch. One of the most important things you can do to insure your success is to treat your MLM venture as the business it is. Here are a few other tips to help you improve your multi-level marketing (MLM) and recruiting efforts within the world of direct selling: 1) Brush Up on the Realities of MLMs To stay safe from pyramid schemes and MLM scams, arm yourself with knowledge. Learn about the direct sales industry as a whole, research MLM companies carefully, and determine if you're a good match with your sponsor. The truth is, while you can get rich in MLM, statistics show that less than one out of 100 MLM representatives actually achieve MLM success or make any money. However, that's not necessarily the MLM business' fault. Most athletes never make it to the Olympics, but that's not sport's or the Olympics' fault. Any great feat requires knowledge and action. 2) Find a Company With A Product You Love Too many people get caught up in the hype of potential big income from MLM, that they don't pay enough attention to what the company is asking you to sell. You can’t sell something or share your business if you don’t genuinely have pride in what you are representing. Do your MLM research and partner with a company that has a product you can get excited about. Don't forget to look into the company's compensation plan before you join and make sure it is favorable to you. 3) Be Genuine and Ethical One reason that direct selling gets a bad rap is that many representatives use hype and sometimes deception to lure in new recruits. This leads many to believe that the MLM companies themselves encourage this behavior, when in truth, they don't. Legitimate MLM companies want you to be honest in your dealings with customers and potential recruits. If you love your product, your enthusiasm is enough to promote it. Just make sure you're not over-the-top or making exaggerated or false claims.